Ben Settle Email Players 1 — 15 New Upd

Ben Settle is a prominent copywriter and marketing strategist known for his "contrarian" approach to email marketing. His flagship product, the Email Players newsletter, is a high-ticket, print-only monthly publication that teaches readers how to monetize email lists through personality-driven, infotainment-style copy.

The query for "Email Players 1–15" typically refers to the earliest back issues of this newsletter, which are often bundled or discussed as the foundational "canon" of Settle’s system. The Core Philosophy of Email Players

Settle’s method revolves around the concept of becoming a "welcome guest" in a subscriber's inbox rather than a "persistent pest". Key principles taught in these foundational issues include:

Daily Emails: Settle advocates for sending emails every single day to stay top-of-mind and build a "tractor beam" that draws in a loyal audience.

Infotainment: The goal is to blend information with entertainment. Most emails should tell a story or share a personal observation that leads naturally into a "soft sell" for a product.

The "Seinfeld" Approach: Much like the TV show about "nothing," Settle teaches how to write about mundane daily events to build a persona that people feel connected to.

Polarization: Instead of trying to please everyone, Settle encourages marketers to be unapologetically themselves to repel "freebie seekers" and attract high-quality buyers. Overview of Issues 1–15

While the specific contents of each issue change, the first 15 issues generally establish the Email Players Skhema—the overarching system for writing and selling. Common themes in these early volumes include: The SettleHead storytelling crib sheet - Ben Settle

Copy them out by hand no matter how tedious it feels. Do the same with John Carlton ads and if you can find them Scott Haines ads. Ben Settle - Email Marketing

The Email Players 1–15 New collection represents the foundation of Ben Settle's provocative "Settle-style" email marketing philosophy. This series of monthly physical newsletters, widely regarded as a masterclass in direct-response copywriting, moves away from traditional "value-added" marketing to focus on building deep authority and high-converting relationships through daily entertainment and direct selling. Core Philosophy: The "Settle Way" of Email

Unlike typical marketing advice that suggests sending occasional emails to avoid "bothering" subscribers, Ben Settle advocates for daily frequency. The first 15 issues of Email Players lay the groundwork for this strategy, focusing on:

Infotainment: Combining education with entertainment to ensure subscribers enjoy being sold to.

Authority Building: Establishing a unique voice that makes you a "welcome guest" in an inbox rather than a "persistent pest".

Psychological Marketing: Moving beyond metrics to focus on "Sociological Marketing"—understanding the customer's world instead of just their data. Key Content Highlights from Issues 1–15

Each issue in this series includes actionable techniques for both veteran copywriters and business owners who struggle with writing. Ben Settle Email Players 1 15 New

Introduction

Ben Settle is a well-known email marketer and copywriter who has been in the industry for over two decades. He is famous for his expertise in crafting high-performing email campaigns that generate significant revenue. The "Email Players 1-15" series is a collection of Ben Settle's email marketing insights, strategies, and tactics that he has shared over the years.

What is Ben Settle Email Players 1-15 New? ben settle email players 1 15 new

The "Email Players 1-15 New" guide is a compilation of Ben Settle's insights and strategies on email marketing, specifically designed for new players in the industry. The guide covers the essential concepts, tactics, and strategies that new email marketers need to know to succeed in the industry.

Key Takeaways

Here are the key takeaways from the Ben Settle Email Players 1-15 New guide:

  1. Building a List: Ben emphasizes the importance of building a responsive list of subscribers who are interested in your offers.
  2. Crafting Compelling Subject Lines: Ben shares his expertise on writing subject lines that grab attention and encourage opens.
  3. Writing Effective Email Copy: Ben provides tips on writing email copy that resonates with subscribers and drives results.
  4. Segmentation and Targeting: Ben explains the importance of segmenting your list and targeting specific groups with relevant offers.
  5. Email Frequency and Timing: Ben shares his insights on the optimal email frequency and timing to maximize results.
  6. Avoiding Spam Filters: Ben provides tips on avoiding spam filters and ensuring your emails land in subscribers' inboxes.
  7. Creating a Pre-Header: Ben explains the importance of crafting a compelling pre-header that complements the subject line.
  8. Using Images and Graphics: Ben shares his thoughts on using images and graphics in email campaigns to enhance engagement.
  9. Mobile-Friendliness: Ben emphasizes the importance of ensuring email campaigns are mobile-friendly.
  10. Tracking and Measuring Results: Ben explains the importance of tracking and measuring email campaign results to optimize future campaigns.
  11. List Hygiene: Ben stresses the importance of maintaining a clean and healthy list to ensure optimal deliverability.
  12. Unsubscribe and Opt-Out: Ben provides guidance on making it easy for subscribers to unsubscribe and opt-out of future emails.
  13. Authentication and Verification: Ben explains the importance of authenticating and verifying your email domain to improve deliverability.
  14. Content and Offers: Ben shares his insights on creating compelling content and offers that resonate with subscribers.
  15. Testing and Optimization: Ben emphasizes the importance of testing and optimizing email campaigns to improve results.

Actionable Tips and Strategies

Here are some actionable tips and strategies from the Ben Settle Email Players 1-15 New guide:

Conclusion

The Ben Settle Email Players 1-15 New guide is a comprehensive resource for new email marketers. By following the strategies and tactics outlined in the guide, new players in the industry can set themselves up for success and build a strong foundation for their email marketing efforts.

Additional Resources

For further learning, here are some additional resources:

By following the guidance outlined in the Ben Settle Email Players 1-15 New guide, new email marketers can develop a solid understanding of the fundamentals of email marketing and set themselves up for success in the industry.

Email Players newsletter by Ben Settle is a premium, paper-and-ink publication that focuses on direct-response email marketing and copywriting. The first 15 issues of the newsletter establish the foundational "Settle way" of marketing, which emphasizes daily engagement, infotainment, and aggressive sales tactics. Core Philosophy: The "Settle Way"

Ben Settle’s approach, often detailed in early issues and his accompanying Email Players Playbook , revolves around several key principles: Infotainment

: Emails should be a blend of information and entertainment to ensure they are "incapable of being ignored". Daily Emails

: Frequency builds a stronger bond with the list and can actually reduce spam complaints by training the audience to expect regular content. Direct Sales

: Settle discourages "educating" in emails, arguing it can kill sales; instead, emails should bridge an interesting story or "random" hook to a specific call to action. Market Pain

: Understanding the specific pains and concerns of the target market is essential for creating content people actually want to read. Key Lessons from Early Issues (1–15)

While specific monthly content varies, the early issues (often referred to as the foundation of the system) cover these recurring themes: The First Issue (Issue #1) Ben Settle is a prominent copywriter and marketing

: This is often provided as a digital PDF for new subscribers and contains 24 different ways

to make more money with emails, including unique subject lines and opening techniques. List Building

: Strategies for building a "responsive" list from scratch, emphasizing list quality over mere size. Subject Line Mastery

: Techniques for writing subject lines that stand out in a crowded inbox, sometimes inspired by old-school advice columns or TV shows. The Bridge Technique

: Mastering the "bridge" between an entertaining story and the product being sold so the transition feels seamless to the reader. Eliminating Unsubscribes

: Paradoxical strategies to keep engagement high while filtered out "whiners" or those who aren't aggressive buyers. Notable Features Physical Format : Unlike most marketing courses, this is a printed newsletter mailed to subscribers' homes. The Playbook : New subscribers typically receive The Email Players Playbook

, a 150-page manual that serves as a "field manual" for the entire system. High-Value Content

: Settle claims the techniques in these issues have helped generate millions in sales across hyper-competitive niches like golf and home business. Ben Settle: The 6-Figure Slacker - AWAI

Summary

Issue #15 serves as a foundational lesson in posture. It teaches that before you worry about open rates or click-through rates, you must establish the correct psychological posture. By positioning yourself as a confident, indifferent authority rather than a desperate seller, you change the dynamic of the transaction, making the prospect want to buy from you rather than you trying to sell to them.

This content is designed to be a "Newsletter Issue" or a deep-dive email sequence based on the core principles Ben teaches in those early editions.

Title: The "Aggressive List Building" Issue Subject Lines:

2. The "Welcome Mat" Sequence

When someone subscribes, what happens?

If the answer is "they get a free PDF and then silence," you are losing money.

The first 5-7 days are critical. This is the "Honeymoon Phase." They just fell in love with your idea. You need to solidify that relationship immediately.

The Protocol:

Why This "New" Update Matters More Than Ever

In the "old" days (pre-2024), you could spam, trick opens, and write long, winding stories. The "Ben Settle Email Players 1 15 New" framework is a response to the new reality:

The 15 "New" Email Laws for Players

1. The Anti-AI Manifesto Why generic ChatGPT emails go straight to Promotions. Law #1 states: If a bot wrote it, a bot will delete it. Building a List : Ben emphasizes the importance

2. The "P.S. Pileup" How to use three P.S.’s not as an afterthought, but as a second email attached to your first. (The "1" in the sequence teaches that the P.S. is the most read part of any email).

3. The Feud Trigger How to name your competitor (legally) to boost opens by 30%. This is "Player" level politics.

4. The 5-Minute Broadcast (New for 2025) With shorter attention spans, the "New" rule is writing emails that take less than 90 seconds to read but produce affiliate commissions instantly.

5. The Curse of Professionalism Why "Dear valued customer" kills your bank account. Law #5 teaches the Settle F-bomb strategy (using profanity only when it increases conversion, not for shock value).

6. The BCC Goldmine How to use BCC sequences to re-engage dead "players" without burning your domain reputation.

7. The "One Subject Line, Three Angles" A new tactic for iOS 18’s mail privacy features. You can no longer rely on open rates; you must rely on reply rates.

8. The Clickbank Swipe This specific email template (Law #8) has supposedly generated $47,000 in 48 hours. It uses the "Asymmetric Curiosity" hook.

9. The Unsubscribe Challenge A psychological hack where you dare people to leave. Those who stay are "players"; those who leave were never customers.

10. The 11:11 AM Send Time New data suggests B2B "players" check email before lunch. Law #10 abandons the classic 8 AM send time.

11. The Reply-Only Thread How to start a conversation without sending a broadcast. This is the "1 on 1" illusion.

12. The Viral P.S. How to get subscribers to forward your email manually (old school viral marketing).

13. The "Scarcity 2.0" Because of economic shifts, "new" scarcity isn't about price—it's about access. "I’m deleting this email in 4 hours."

14. The Snooze Button Loophole How to write emails that get moved to "Primary" even if you use affiliate links.

15. The Index Card Manifesto Why writing emails on a 4x6 index card (like Settle does for his physical newsletter) produces tighter copy than typing on a 27" monitor.

Segmentation & follow-ups

Quick checklist before sending the first 15

The Unseen Kingmaker: What Ben Settle’s “Players 1–15” Email Really Means

If you’ve ever received an email from copywriter and email marketing curmudgeon Ben Settle, you know two things for certain: it will be short, and it will make you feel slightly inadequate if you’re not already selling something via email.

But a hypothetical email from him—one with the subject line “Players 1–15 (new)”—would be a masterclass in psychological jujitsu. Let’s break down what that email would actually be doing beneath the surface.