Date: October 26, 2023 Subject: Analysis of the updated positioning, rebranding, and current offerings of the Sonnenfreunde brand.
We have updated our classic "UV Index Chart" (Page 8). The old rule was "avoid 3+." The new rule: | UV Index | Action | | :--- | :--- | | 0-2 | No protection needed. Great for vitamin D. | | 3-5 | Hat + SPF 30. | | 6-7 | SPF 50 + Shade at noon. | | 8+ | Indoor hours. Do not expose bare skin. | magazin sonnenfreunde updated
We reached out to three long-term readers to get their honest take on the refresh. Reader Testimonials: The Verdict on the Update We
"I was skeptical. I thought 'updated' just meant a new font. But the UV tracker in the app literally saved my skin last July in Mallorca. It told me to get inside at 1:15 PM; I listened. No burn." – Klaus D., Berlin "I was skeptical
"Finally, they stopped shaming people who like being tan! The new science section explains why we crave the sun evolutionarily. It's honest and not preachy." – Sophie L., Vienna
"The paper quality in the print edition is insane now. It feels like a coffee table art book. I actually keep the 'Sun Calendar' framed in my bathroom." – Marco T., Milan
The Powder Sunscreen – It sounds crazy, but it works. Our beauty editor tested Colorescience Sunforgettable Total Protection Brush for two weeks. Result: The easiest reapplication over makeup you will ever experience. No sticky hands, no ruined foundation. Find the full video tutorial linked in our Instagram bio (@sonnenfreunde_mag).