Since the blog contains a mix of generic gaming articles, reviews, and promotional content, "interesting text" could refer to a few different things depending on what you stumbled upon.
Here is a breakdown of the kinds of text typically found there and why they might catch your attention:
Blogspot has no built-in audience, so you must promote:
If you found a specific review, the text might be interesting because it offers a subjective, single-author perspective. Unlike big sites like IGN or Kotaku, which aggregate scores, a Blogspot review is usually the raw opinion of one person named "Wil."